處方藥篇

Prescription drugs chapter

●活動行銷重啟腎衰康市場

    shenshuaikang's (for curing renal failure) resume its market

●曲美進攻上海之行銷手法剖析

    Qumei(Sibutramine) offensive marketing practices analysis

●澳曲輕行銷路徑探秘

    Marketing exploring of Sibutramine Hydrochloride Capsules

●萬艾可零售終端機遭遇 " 寒流 "

    Viagra retail terminals experience "cold"

●銀杏葉制劑市場 : 機會還是雞肋

    Ginkgo biloba preparations market: opportunities or tasteless

●腦心通長沙市場 " 春雷行動 " 解密

    Naoxintong Changsha market, "Spring Thunder action" declassified

●血脂康降脂市場三招拔頭籌

    Xuezhikang with three mehods to reach the top in the lipid-lowering market

●處方藥行銷終端機制勝

    Prescription drugs marketing wins with terminals system

●公益行銷為心腦康市場開處方

    Community Marketing for the heart and brain Kang saved its market

●前列欣 : 事件行銷點石成金

    Qianliexin: event marketing spin gold from straw

●處方藥借途OTC 通路行銷的一次嘗試

    The first attempt ;prescription drug marketing by passers-by OTC access

●蕭規曹隨 : 行銷的陷阱一-XR 顆粒陝西市場拓展回顧

      Moving in a rut: a marketing trap - XR particles of Shaanxi market

    expansion

OTC 篇

OTC  chapter

  ●古漢養生精行銷變革紀實

     Record of the revolution of Guhan Yangshengjing

●" 力度伸 " 的差異化力度探微

   "Extensor strength" On the difference of intensity

●仲景六昧地黃丸西安市場推廣記

    Zhongjingliuweidihuangwan’s market extention in XI’an

●東阿阿膠 : " 滿堂紅 " 欲唱紅北方市場

    East Azerbaijan Ejiao: intend to enter to the North Changjiang market

●小金維他的入市路徑

      Xiaojinweita’s entering into the market

●普藥行銷從提升產品力開始

    Marketing generic drugs from the beginning of upgrade products

●腸生 " 磨劍 " 腸藥市場

    intestinal and "grinding Sword" intestinal drug market

●天天明 : 徹底拉開與競爭產品的差距

    TianTianming: completelytop over the other competing products

●木竭膠囊 : " 層層剝筍 " 出方案

    Wood exhaust Capsule: "stripping layers of bamboo shoots," a programme

●冷門產品熱爆欄位市場

    Unpopular products explores in the fields market

●中藥抗菌消炎藥 : 市場推廣一劍封喉

    Chinese antibacterial anti-inflammatory drugs: marketing extention to the

    key point

●" 無名小卒 " 叫市場老大

   "Unknown product "challenges market

●撼動隱藏在水底的冰山──德美鈣上市策劃始末

    shaking hidden part of iceberg in the bottom of water, ─ ─ the launching

    plaining of Demei calcium

●四大戰役成功反圍剿

    Four successful anti-encirclement campaign

●珍視明的漲價陽謀

    shenshiming obviously rasing price

●康王感停突圍感冒藥市場

   Kangwang flu stopped cold medicine won over the market

●一元感冒藥欲續平價傳奇

   1 dollar cold medicine to continue parity Legend

保健品篇
Health care products chapter

●黃金搭檔憑什麼趕超腦白金

    Why golden partner overtook Melatonin

●伊人淨的廣東攻略

    Guangdong strategy for YiRenjing

●金日心源素的區隔行銷

    Golden Heart source's deifferent area marketing

●透析 " 張大寧 " 現象

    Dialysis, "Zhang Ning" phenomenon

●匯仁腎寶 : 栽種屬於自己的果樹

    Huiren Shenbao: planting their own fruit trees

●億利甘草良嚥的行銷藍圖

    Yili licorice-pharyngeal marketing blueprint

●比蓋茨 " 無比之比 " 哲學行銷賞析

    Comparing with Gates "incomparable ratio" marketing philosophy Appreciation

●八峰氨基酸服務行銷闖上海

    8-amino acid service marketing in Shanghai

●肝復春十萬元啟動大上海

    Liver Fu-chun 100,000 yuan activating their Shanghai market

●回春花通秘茶量身定做四大模式

    Spring back : the four-ST model tailored tea

●" 反痘先鋒 " 直擊市場空檔

    "Anti-pox vanguard" diretctly launching into the market

●" 老中醫 " 的實效行銷

    "Old Chinese medicine," the effectiveness of marketing

●啟動市場的 " 三駕馬車 "

    Activate the market sectors

●昂立心邦六個月成功撬開心腦市場

    Angli only -six months successfully prised open heart cardio-cerebral market

●本草蒜素 " 鹹魚翻身 "

    Allicin Materia Medica "salted fish emancipated"

●雞尾酒減肥組合吉林市場逆流而上

    Cocktail combination successfully enters the market in Jilin in bad time

●麗姿的 " 大版面廣告 + 瘋狂促銷 "

    Lizi"big crazy layout advertising + marketing"

● 從產品力行銷到品牌力行銷

    From the marketing of products to brand marketing

●" 男人本色 " 的終端機衝動

    "Men character" impulse terminals

●透視太極睡寶

    Perspective sleep-Tai Chi

●明星產品緣何隕落

    Why star product fallen

●新品上市 , 為何 " 有促無銷 "

    New listing products , why "there are no sales while promoting"

●力麗 : 冒險革新為哪般

   Of Korea: What Is the risk innovation

●海王牛初乳行銷困境解析

    Haiwang colostrums; marketing dilemma analyze

●阿歸養血糖漿概念制勝

    Agui naturalization nourishing syrup winning concept

●" 氧 " 概念突圍面膜市場

    "Oxygen" out of the conceptin the face mask market

●專櫃銷售樣式開啟通路建設新天地

    Counter sales channels new sales world

●西朵為什麼退市

    West Duo why delisting

廣告篇
Advertising chapter

●海王 : 廣告能否成就品牌

    Haiwang: Can forms brand through advertising

●三精制藥 : 從廣告行銷到品牌行銷

    Three pharmaceutical fine: From Advertising to Brand Marketing

●哈藥六廠廣告原則解析

    Halueliuan advertising principles analytic

●龍牡壯骨顆粒媒介傳播實操

    Longmu Zhuanggu granular’s real media pratice

●麗珠得樂 : 情調的博弈與飛揚

   Rachel Sidel: exotic Game

●OTC 廣告 , 好也不能說

    OTC advertising, and good can not say that

●金嗓子廣告 , 讓人看不懂

    Golden Melody advertising, people confused by its ads

●朵而減之 : 能否 " 減 " 掉市場壓力

    Duo and by the: Can "by the" swap market pressure

●景致安神的五大傳播困境

    Landscape Anshen plight of the top five spreading

●" 藍瓶 " 廣告 : " 賣馬的為何吆喝馬韁繩 "

    "Blue Bottle" advertising: "Why sell the horse horse reins shout"

●背背佳廣告文案提煉心得

    Refined experience FromPui Pui good advertising

●海龍膠口服液包裝設計解讀

    Liquid Dragon plastic packaging design Interpretation

招商篇

Business opportunity chapter

●生命元拓展山東市場

   Shengming yuan(life cradle ) expanding market in Shandong

●花欣口服溶液招商試點回眸

    Huaxin oral solution investment pilot Review

●"男人咖啡”飛產品創意的勝利

    "Men coffee" victory from innovative products

●" 綠格爾 " 走出招商危局

    "Green Siegel of" going out investment Verge

●健民風痛丸著力打造樣板市場

    Local pain-pill market focus on creating mode markets

●巧塑 " 雞肋 " 變 " 金牛 "

    Cleverly turns "tasteless" into "Elegant"

●遺尿停把 " 不可能 " 變成可能

   Enuresis stop the "impossible" become possible

對決篇

PK chapter

●" 吳太 " 與 " 桂龍 " 的市場爭奪戰

    "Wu too" and "Guilong" the battle for market

●新維他與金維他的攔截與反攔截

    New peacekeeping living VS gold vitamin their interception and interception

●同類產品 " 巷戰 " 傳奇

    Similar products "street fighting" Legends

●抗真菌市場烽煙圖

    Ferious antifungal market

●血爾與紅桃K 市場爭霸攻略

    Blood Seoul market hegemony and Hongtao K Strategy

●禮品市場 : 999 對決腦白金

    Gift Market: 999 confrontation between Melatonin

●" 玉林 " " 玉葉 " 的品牌區隔策劃

    "Yulin" "Yu-leaf" brand segmentation planning

企業篇
For Business chapter

●三株之憾

    Regret for Sanzhu

●哈慈之敗

    Haci’s defeated

●西安楊森的學術推廣之路

    Xianyangsen the academic promotion road

●東藥珍珠行動

    East Pearl drug action

●雲南白藥再續中藥傳奇

    Yunnan Baiyao renewable TCM legend

●太太藥業十年打造金字招牌

    Taiai medicine build the gold brand in a decade

●王老吉品牌重整紀實

    Wanglaoji Kyrgyzstan brand restructuring Record

●潘高壽品牌擴張紀略

    Rogachev Pan Ji brand expansion

●哈藥品牌之旅的思考

    Hayao brand Thinking

●為盤龍雲海排 " 毒 " 養 " 顏 "

    Why Panlong clouds row for the "poisonous" support "Yan,beauty "

●奇康 " 七劍下天山 "

     Qi KANG "seven swords "

●雪蓮維藥千裏 " 迫 " 連戰

    Saussurea drug Trinidad peacekeeping "force" Lien Chan in thousand miles

●漢易堂入市第一步紀實

    Han Yi Tong first step in the market Record

●S 企業進軍保健品領域的挫折之旅

    S enterprises to expand health setbacks in the field

●"小舢板"的原則

    "Small boat" principle