論中國藥品與保健品企業發展之論壇

Forum for the development of China's pharmaceutical and health care enterprises

含企業發展、競爭力分析及藥品、保健品、非處方用藥、之行銷策略及政府之產業政策與監督管理。

Including business development, competitive analysis and pharmaceuticals, health care products, and non-prescription medication, and the Marketing Strategy Government industrial policy and supervision and management.

行業綜合研究篇

Chapter industry study

一、製藥業綜合研究

First, a comprehensive study of the pharmaceutical industry

●製藥業概述

     Outline of the pharmaceutical industry

●中國製藥業發展歷史

    The historical development of China's pharmaceutical industry

●全球製藥業發展現狀

    Development of the global pharmaceutical industry

●中國製藥業發展現狀

    Development of China's pharmaceutical industry

●中國製藥業發展趨勢

    Development trend of China's pharmaceutical industry

二、保健品業綜合研究

Second, comprehensive study of health products industry

●保健品概述

    Outline of health products

●中國保健品業發展歷史

    China's historical development of health products industry

●全球保健品業發展現狀

    Global health for the development of the status quo

●中國保健品業發展現狀

   China for the development of health care status quo

●中國保健品業發展趨勢 

   Chinese health products industry development trend

市場營銷篇

Marketing

一、藥品保健品營銷環境分析

First, drugs and health care products marketing Environmental Analysis

●宏觀營銷環境掃描

     Macro-marketing environment scanning

●行業競爭態勢研究

    Industry competitive dynamics study

●藥品保健品生產企業競爭力研究

    Drugs and health care products manufacturing enterprises competitiveness study

●營銷環境機會威脅及對策分析

    Marketing opportunities threat to the environment and Countermeasures

二、非處方藥營銷

Second, non-prescription drug marketing

●OTC市場特點及現狀分析

     OTC market characteristics and analysis of the status quo

●OTC市場消費者行為分析

    OTC market analysis of consumer behavior

●OTC藥品目標市場營銷

    OTC drugs target marketing

●OTC藥品品牌營銷策略

    OTC Drugs brand marketing strategy

●OTC藥品終端營銷策略

    OTC drugs Terminal Marketing Strategy

●OTC藥品廣告策略

    OTC drug advertising strategies

●OTC藥品價格策略

      OTC medicines pricing strategy

●OTC藝品市場營銷的發展趨勢

    OTC art trends in the development of marketing

三、處方藥營銷

Third, prescription drug marketing

●處方藥市場分析

     Prescription drug market analysis

●處方藥現有營銷模式診斷

    Existing prescription drug marketing mode diagnosis

●處方藥營銷策略

    Prescription drug marketing strategy

●處方藥醫院促銷

    Hospital promotion of prescription drugs

●處方藥營銷新動向

    New trends in prescription drug marketing

四、保健品營銷

Fourth, health care products marketing

●保健品市場分析

     Health care products market analysis

●保健品保健品營銷模式分析

    Health products marketing mode of health care products

●保健品營銷理念與戰略規劃

    Health products marketing and strategic planning concepts

●保健品品牌營銷策略

    Health care products brand marketing strategy

●保健品的廣告策略

    Health products advertising strategies

●保健品的渠道策略

    Health products channel strategy

政策監管篇

Regulatory policy chapter

一、產業政策

First, industrial policies

●醫院產業政策概況

    Hospital industry policy overview

●實施提高醫藥業並集中度的產業組織政策

    Improve the implementation of the pharmaceutical industry and the concentration of industrial organization policy

●實施鼓勵新藥研究的產業技術政策

    Encourage the implementation of the Industrial Technology Research new drug policy

二、行業監管

Second, association regulation

●藥品保健品監管機構及其職責

    Medicines and health products regulatory agency's  responsibilities

●藥品保健品註冊審批中的監管

   Regulatory approval of drugs and health care products registered

●藥品保健品生產過程中的監督管理

    Drugs and health care products in the process of production supervision and management

●藥品保健品流通過程中的監管

    Drugs health care products in circulation in the process of supervision

三、行業協會

Third, the industry associations

●行業協會概念

   Concept of Industry Association

●我國藥品保健品行業協會分析

   China's pharmaceutical trade associations of drugs and health care products