知識管理專區--論中國藥品與保健品之企業發展與競爭力分析
2012-05-25
知識管理專區
中國醫療產企業發展
China's medical-business development
論中國藥品與保健品企業發展之論壇 Forum for the development of China's pharmaceutical and health care enterprises 含企業發展、競爭力分析及藥品、保健品、非處方用藥、之行銷策略及政府之產業政策與監督管理。 Including business development, competitive analysis and pharmaceuticals, health care products, and non-prescription medication, and the Marketing Strategy Government industrial policy and supervision and management.
行業綜合研究篇 Chapter industry study 一、製藥業綜合研究 First, a comprehensive study of the pharmaceutical industry ●製藥業概述 Outline of the pharmaceutical industry ●中國製藥業發展歷史 The historical development of China's pharmaceutical industry ●全球製藥業發展現狀 Development of the global pharmaceutical industry ●中國製藥業發展現狀 Development of China's pharmaceutical industry ●中國製藥業發展趨勢 Development trend of China's pharmaceutical industry 二、保健品業綜合研究 Second, comprehensive study of health products industry ●保健品概述 Outline of health products ●中國保健品業發展歷史 China's historical development of health products industry ●全球保健品業發展現狀 Global health for the development of the status quo ●中國保健品業發展現狀 China for the development of health care status quo ●中國保健品業發展趨勢 Chinese health products industry development trend 市場營銷篇 Marketing 一、藥品保健品營銷環境分析 First, drugs and health care products marketing Environmental Analysis ●宏觀營銷環境掃描 Macro-marketing environment scanning ●行業競爭態勢研究 Industry competitive dynamics study ●藥品保健品生產企業競爭力研究 Drugs and health care products manufacturing enterprises competitiveness study ●營銷環境機會威脅及對策分析 Marketing opportunities threat to the environment and Countermeasures 二、非處方藥營銷 Second, non-prescription drug marketing ●OTC市場特點及現狀分析 OTC market characteristics and analysis of the status quo ●OTC市場消費者行為分析 OTC market analysis of consumer behavior ●OTC藥品目標市場營銷 OTC drugs target marketing ●OTC藥品品牌營銷策略 OTC Drugs brand marketing strategy ●OTC藥品終端營銷策略 OTC drugs Terminal Marketing Strategy ●OTC藥品廣告策略 OTC drug advertising strategies ●OTC藥品價格策略 OTC medicines pricing strategy ●OTC藝品市場營銷的發展趨勢 OTC art trends in the development of marketing 三、處方藥營銷 Third, prescription drug marketing ●處方藥市場分析 Prescription drug market analysis ●處方藥現有營銷模式診斷 Existing prescription drug marketing mode diagnosis ●處方藥營銷策略 Prescription drug marketing strategy ●處方藥醫院促銷 Hospital promotion of prescription drugs ●處方藥營銷新動向 New trends in prescription drug marketing 四、保健品營銷 Fourth, health care products marketing ●保健品市場分析 Health care products market analysis ●保健品保健品營銷模式分析 Health products marketing mode of health care products ●保健品營銷理念與戰略規劃 Health products marketing and strategic planning concepts ●保健品品牌營銷策略 Health care products brand marketing strategy ●保健品的廣告策略 Health products advertising strategies ●保健品的渠道策略 Health products channel strategy 政策監管篇 Regulatory policy chapter 一、產業政策 First, industrial policies ●醫院產業政策概況 Hospital industry policy overview ●實施提高醫藥業並集中度的產業組織政策 Improve the implementation of the pharmaceutical industry and the concentration of industrial organization policy ●實施鼓勵新藥研究的產業技術政策 Encourage the implementation of the Industrial Technology Research new drug policy 二、行業監管 Second, association regulation ●藥品保健品監管機構及其職責 Medicines and health products regulatory agency's responsibilities ●藥品保健品註冊審批中的監管 Regulatory approval of drugs and health care products registered ●藥品保健品生產過程中的監督管理 Drugs and health care products in the process of production supervision and management ●藥品保健品流通過程中的監管 Drugs health care products in circulation in the process of supervision 三、行業協會 Third, the industry associations ●行業協會概念 Concept of Industry Association ●我國藥品保健品行業協會分析 China's pharmaceutical trade associations of drugs and health care products |
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